Brand & Website Guide
Hello Lisa! Welcome to your new digital home. This Brand and Website Guide has tutorials and guides to help you get comfortable. I hope this website helps you change more lives than ever before (from the comfort of Costa Rica!).
Love, Christina
BRAND FONTS
Header Font (Heading 1-3)
Libre Baskerville
Logo Font
raleway
Subheader Font (Heading 4)
raleway
Paragraph Font (Paragraph 1-3)
Raleway
brand colours
website training
video 1: website grand tour
video 2: editing pages
video 3: blogging
SQUARESPACE GUIDES
Here are some helpful Squarespace guides for you to check out. Your site is version 7.1.
USING YOUR BLOG
EMAIL CAMPAIGNS
HOW TO SET UP AN E-STORE
SQUARESPACE SEO CHECKLIST
IMPROVING YOUR GOOGLE RANKINGS
SEO
Here are some simple but effective best practices for SEO:
Images Size: Images should be no bigger than 500KB for optimal loading speed and Google ranking. Big banner images should be 2000-2500px wide. Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can batch resize images to save time.
Keywords: Using keywords will help Google know that your page is relevant. The trick is simply to think about what keywords your ideal person is Googling to find that particular page / image. You can use keywords in:
Image titles
Page titles / descriptions / URLs (Page Settings)
Headers
Blog: title / ‘tags’ section